Workshop „Say It So It Sticks: Positioning That Lasts.”
A vague positioning drains your energy every day.
You find yourself explaining yourself too much, gaining clients more by chance than by design, and somewhere in the back of your mind, there’s a feeling that your business isn’t really tangible to others—and sometimes not even to yourself.
That’s a sign that your positioning isn’t quite right—or isn’t right anymore.
In this one-and-a-half-hour workshop, we’ll focus on exactly that. What makes your offering unique? Who is it really intended for? And how do you communicate that in a way that immediately resonates with the right people? You’ll walk away with a polished positioning statement—one you can use the very next day.
Whether you’re just starting out or have been in business for years and realize you’re still explaining yourself too often—this workshop is the right opportunity for both.
Register via Grünhof. Spaces are limited.
About Kathinka
I’m Kathinka Gaess, a business coach and systemic consultant based in Freiburg. I’ve been working full-time as a freelancer since 2021, and from my own early days, I know what it feels like when your business isn’t yet running the way you imagined it would.
I help self-employed women build their businesses in a way that fits their lives. Not with one-size-fits-all blueprints, but with strategies tailored to each individual.
Positioning is almost always the first and most important step. If you can’t clearly articulate who you’re there for and exactly why you’re the right choice, you’ll struggle for a long time—no matter how good your offering is.
www.kathinkagaess.de | @kathinka_gaess
